Photo by Kierra Jenaé Johnson

Photo by Ashleigh Reddy

Photo by Adrian Octavius Walker
The team at HellaCreative is powering a movement toward properly recognizing Juneteenth as a national holiday. We know this holiday has not been celebrated the way it’s supposed to be — and we are determined to leverage our collective power and community to make a lasting impact on the way it's celebrated moving forward.
Although Juneteenth marks the end of slavery in America, we know that the shackles of racial and social injustices have yet to be fully broken. Even out of bondage today, 155 years later, we know there is still more work to be done. Without proper recognition of Juneteenth, our country cannot properly grapple with the stained legacy of slavery and its consequences that remain today.
Our object is simple:
recognition and education of Juneteenth as a national holiday
the elevation and support of black-owned entities, as well as groups hosting Juneteenth events
resources to enable our community to spearhead their own initiatives during Juneteenth in the spirit of celebration, reform, and activism.
Now more than ever, we must recognize Juneteenth as a time to collectively reflect on our past, take action in our present, and build towards our future. #hellajuneteenth
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